Get in touch
The PassportYour brandReportingSwitchingRunning your weekFAQGet in touch

Your brand, your app

Your event, with an app to match.

Attendees reach your event at your own domain, install it from the App Store and Google Play, and keep your icon on their home screens under your own name.

Your own app

Your event is the whole app, not a row in a list.

Nobody installs FoodWeek. They search your event, find it under its own name, and get an icon on their home screen that says what your event is called.

  • The Louisville Burger Week app icon.

    Louisville Burger Week

    louisvilleburgerweek.app

  • The Lexington Bourbon Week app icon.

    Lexington Bourbon Week

    lexingtonbourbonweek.app

  • The Lexington Taco Week app icon.

    Lexington Taco Week

    lexingtontacoweek.app

Every event gets the same three front doors: its own domain, its own App Store listing, and its own listing on Google Play.

One color

Pick a color. We make it readable.

You set one color and the whole app picks it up: buttons, active tabs, map pins, the stamp.

Then we nudge it lighter or darker, in light mode and in dark, until the text sitting on it meets the accessibility standard for readable text, WCAG AA. You cannot pick a color that makes your own app hard to read.

Dark mode uses the same color, adjusted the same way.

This site went through the same treatment. Our accent started as a real event’s orange, came out too light on this background, and got darkened until it passed.

Pick an event’s color to see the same punch card in it
A punch card nine slots into fifteen, its filled stamps in a deep green.A punch card nine slots into fifteen, its filled stamps in a deep green.
The same punch card at the same nine of fifteen, its filled stamps in a burnt orange.The same punch card at the same nine of fifteen, its filled stamps in a burnt orange.
The same punch card again at the same nine of fifteen, its filled stamps in a hot magenta.The same punch card again at the same nine of fifteen, its filled stamps in a hot magenta.
The same screen, dark, in another event’s color

Your words

The app speaks your event’s language.

Set your word for the food once, whether that is “burger”, “taco”, or “drink”, and it shows up everywhere: the tab bar, the message when a search finds nothing (“No Tacos match your search”), the map pins, even the 404 page.

Along with your week name, your tagline, your how-it-works copy, your ground rules, your sponsor logos, and your social links.

A 404 page reading “You won’t find any tacos here.” The two digits of the number sit either side of a taco glyph, and the buttons underneath say See the tacos and Go home.
The 404, at a taco week

Theme packs

Three ways to set the type and the corners.

A Theme changes the typefaces, their sizes, the letter spacing, and how rounded the corners are, and nothing else. Your color is still your color in all three.

Pick a Theme to see the same parts of the app wearing it
A Food Item name, its description, a Sold Out badge, two tag chips, a Get Stamp button and an image tile, all on one card in the Editorial Theme: the name is set large in a serif of thick and thin strokes under a tracked-out uppercase restaurant line, the description is a plain sans, and the badge, the chips, the button and the tile are rounded only very slightly, inside a card rounded a little more.A Food Item name, its description, a Sold Out badge, two tag chips, a Get Stamp button and an image tile, all on one card in the Editorial Theme: the name is set large in a serif of thick and thin strokes under a tracked-out uppercase restaurant line, the description is a plain sans, and the badge, the chips, the button and the tile are rounded only very slightly, inside a card rounded a little more.
Editorial

A high-contrast serif masthead over a clean sans. Magazine feel. The default.

The same name, description, Sold Out badge, tag chips, Get Stamp button and image tile in the Diner Theme: the name is a tall condensed sans, set larger than the Editorial one and with its letters spaced further apart, the description is a plain grotesque, and the badge, the chips, the button and the tile all have square corners, inside a card whose own corners stay slightly rounded.The same name, description, Sold Out badge, tag chips, Get Stamp button and image tile in the Diner Theme: the name is a tall condensed sans, set larger than the Editorial one and with its letters spaced further apart, the description is a plain grotesque, and the badge, the chips, the button and the tile all have square corners, inside a card whose own corners stay slightly rounded.
Diner

Condensed, loud, square-cornered. Reads like a hand-painted sign.

The same name, description, Sold Out badge, tag chips, Get Stamp button and image tile in the Modern Theme: one geometric sans sets the name and the description alike, the small uppercase labels are spaced tighter than in the other two, and the badge, the chips, the button, the tile and the card around them all have the roundest corners of the three.The same name, description, Sold Out badge, tag chips, Get Stamp button and image tile in the Modern Theme: one geometric sans sets the name and the description alike, the small uppercase labels are spaced tighter than in the other two, and the badge, the chips, the button, the tile and the card around them all have the roundest corners of the three.
Modern

One geometric sans throughout, generous leading, soft corners.

Everywhere your brand shows up

Including the places nobody thinks to ask about.

Links unfurl as you

Paste an event or item link into iMessage, Slack, Facebook, or LinkedIn and the preview carries your name, your item, your description, and a generated image, so it looks the same everywhere.

A link preview card: the event’s icon, the item name, its restaurant, and the event dates, beside a photograph of the Food Item.
Rich link previews

QR codes for print

Download your code as SVG for a printer or PNG for social. It points at a landing page whose only job is the install, and that page shows the badge for whichever device scanned it.

A QR code encoding the address louisvilleburgerweek.app slash qr.
Scan it

Store listings and screenshots

Your icons and splash screens are generated from your artwork, your store screenshots are captured from your real content on a real iPhone, iPad, and Pixel, and your privacy policy is generated in your name.

An App Store product page for LBW, Louisville Burger Week: the event’s own icon, its name, and five store screenshots of the app’s real content.
Apple App Store listing

The whole thing works on the web

Nobody is forced to install anything. Browse, search, map, stamps, ratings, and the Passport all run in a browser on your domain.

yourweek.app

No install, no account wall

The same guide, map, and Passport, in whatever browser they already had open.

Next step

What would yours look like?

Send us your event and its colors, and we will get started on your app.

Get in touchSee a live event →