Links unfurl as you
Paste an event or item link into iMessage, Slack, Facebook or LinkedIn and the preview carries your name, your item, your description and a generated image, so it looks the same everywhere.
Your event, with an app to match.
Your own domain. Your own listing in the App Store and on Google Play. Your own icon on your diners’ home screens, under your own name, not a page inside somebody else’s app.
The proof
Same screen. Same day. Three different products.
Your app, everywhere your diners are: on the web, on iPhone and on Android. The color, the poster, your own word for the food, the tab bar icon and the store listing are all yours.
One color
Pick a color. We make it readable.
You set one color and the whole app picks it up: buttons, active tabs, map pins, the stamp.
Then we nudge it lighter or darker, in light mode and in dark, until the text sitting on it meets the accessibility standard for readable text, WCAG AA. You cannot pick a color that makes your own app hard to read.
Dark mode is the same color, adjusted the same way, not a second palette for you to pick and keep in step.
This site went through the same treatment. Our accent started as a real event’s orange, came out too light on this background, and got darkened until it passed.
Your words
The app speaks your event’s language.
Set your word for the food once, whether that is “burger”, “taco” or “drink”, and it shows up everywhere: the tab bar, the message when a search finds nothing (“No Tacos match your search”), the map pins, even the 404 page.
Along with your week name, your tagline, your how-it-works copy, your ground rules, your sponsor logos and your social links.
Theme packs
Three shapes, no color.
A Theme changes the typefaces, their sizes, the letter spacing and how rounded the corners are, and nothing else. Your color is still your color in all three.
A high-contrast serif masthead over a clean sans. Magazine feel. The default.
Condensed, loud, square-cornered. Reads like a hand-painted sign.
One geometric sans throughout, generous leading, soft corners.
Everywhere your brand shows up
Including the places nobody thinks to ask about.
QR codes for print
Download your code as SVG for a printer or PNG for social. It points at a landing page whose only job is the install. It shows the badge for whichever device scanned it.
Store listings and screenshots
Your icons and splash screens are generated from your artwork, your store screenshots are captured from your real content on a real iPhone, iPad and Pixel, and your privacy policy is generated in your name.
The whole thing works on the web
Nobody is forced to install anything. Browse, search, map, stamps, ratings and the Passport all run in a browser on your domain. The app is an upgrade, not a toll gate.
The same guide, map and Passport, in whatever browser they already had open.
Next step
What would yours look like?
Send us your event and its colors. Setting up a new brand is a checklist here, not a custom build.